Someone said, a dance teacher is helping you solve the problem they helped us create! This is so so true. This pretty much summarize how the idea of the Movem products aimed at the social dance community came to be. But, why even bother? Creating products must be hard? Yes. True. Here is the story of the Movem brand and one dancers quest for the perfect gear for dancing, and how it is now getting available for every dancer!
The Movem story started when I fell in love with Kizomba during the summer of 2015 when I started to dance as much as possible. At this time, in Stockholm, there were social dancing available almost every day, and I went to all the classes, all the dances and all the workshops. I started to develop and one year later, I started teaching. There were many hundred hours of dancing I discovered some problems. There were no good solutions on many of the problems i found as a dancer. There were a lot of unsolved problems and put simply, a lot of products were missing for me as a dancer.
I have no prior experience of designing products, move a project to production or the business model of marketing and selling products. My profession is the one of being a UX-designer. My specialty to make IT systems, apps and sites nice to look at and easy to use, not to design physical objects. But, I have worked many years as a consultant and designed not only web sites and apps, but also my own summer house on Öland. So, How hard could it be?
The result is the products you see in this web shop. All available for you with world wide shipping! Here is the problem I found and created products for:
Problem 1: There is no good clothing for dancing.
The first problem I tried to solve was the lack of decent clothing for dancing. Especially for men. I am a heavy sweater, when I dance I perspirate a lot and the experience of dancing in cotton is utterly dreadful. Functional materials found in gym clothing is great for workouts, but the sporty designs and big fitness brand logos are not really what I would like to go dancing in.
After years of research into materials textile production and intense product testing I we can now offer the Movem Dance wear. A straight forward and minimalistic collection of base items perfect as the base of every dancers wardrobe.
These items are virtually indestructible street wear in one of the worlds most exclusive polyamide jersy fabric on the planet. Sustainably produced in Italy. The shirt is produced in Ukraine by the same factory that makes T-shirt for the Ukrainian army. A true success any dance floor!
Here, go check them shirts out!
Problem 2: There is no good dancing shoes!
Dancing shoes, especially for leaders, is a mess. Looking for sweet shoes wonderful for dancing, no problem. The main problem is that the shoes needs to be comfortable for hours of dancing, look cool and have a sole that is gliding and not sticking on the floor. Very few dedicated dancing shoes are available for street dancing and even if it was something cool, all dancers has their own idea about what style to wear, color and model. , Making a social dancing shoe for everyone is simply not possible.
Most people dance in sneakers, Street shoes are almost perfect for dancing, but there is one big problem. Sneakers are made to stick to the floor and we dancers need a perfect glide. We are forced to emarras ourselves with puting duck tape on our shoes or poor enormous ammounts of pouder on the floor to be able to dance properly.
Our solution, after years of research and testing is the Movem Soles. A 3 mm thin sole that is mounted on virtually any regular sneaker to tranform them to the most amazing dancing shoes on the planet. The glide is just perfect on any surface inside or out. Buy them from us and take your shoes to your local cobbler to put them on. Not harder than that. Or, as a new addition, we now offer you to send your shoes to us, and we put them on for you!
Here, please check the soles and out mail in service out!
Problem 3: Dance teachers spend to much time in the class to fiddle with their phones.
Have you ever gone to a dance class just to watch the teacher run like a maniac to their phones to control the music? Yes, it is enjoying. Maybe the tech savvy teacher bring their smart watch, not much better. We want the teachers to look us in the eyes when they teach, not study the screen of their devices! Thank you very much.
Introducing the Movem Music Controller Jewlery. We have developed a smart Bluetooth enabled music controller necklace that not only look good but also keep you as a teacher right on top of the music at any time without leaving your students.
We have a clean version and a version with some bling for you divas out there. Here check them out!
Future problems, the belt without a buckle
Imagine you dance some close intence tarraxa and your belt buckle hook on to something. As it turns out, belt buckles are right there, exactly where they should not be as we dance.
The solution, a dance belt without a buckle. Yes it is possible, and it is under testing as we speak. Please stay posted for news about this must have dancing product.
Saving the world one product at a time
We are just a little bit of newbees in the field of selling proucts online. But, as with most things we will figure it out with time. What is your biggest problem in your dance. Is there maybe a product that would love your problems. Please let us know in the comments below. And, concider becoming the owner of your unique and exclusive Movem item. They make the perfect presents for your loved ones and buying our proucts really helps us bring even more cool products to the market! ‘
I would love to see you enjoying our proucts just as much as us!
Truly yours / Mårten