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Why do we try to solve problems dancers?

Someone said, a dance teacher is helping you solve the problem they helped us create! This is so so true. This pretty much summarize how the idea of the Movem products aimed at the social dance community came to be. But, why even bother? Creating products must be hard? Yes. True. Here is the story of the Movem brand and one dancers quest for the perfect gear for dancing, and how it is now getting available for every dancer!

The Movem story started when I fell in love with Kizomba during the summer of 2015 when I started to dance as much as possible. At this time, in Stockholm, there were social dancing available almost every day, and I went to all the classes, all the dances and all the workshops. I started to develop and one year later, I started teaching. There were many hundred hours of dancing I discovered some problems. There were no good solutions on many of the problems i found as a dancer. There were a lot of unsolved problems and put simply, a lot of products were missing for me as a dancer.

I have no prior experience of designing products, move a project to production or the business model of marketing and selling products. My profession is the one of being a UX-designer. My specialty to make IT systems, apps and sites nice to look at and easy to use, not to design physical objects. But, I have worked many years as a consultant and designed not only web sites and apps, but also my own summer house on Öland. So, How hard could it be?

The result is the products you see in this web shop. All available for you with world wide shipping! Here is the problem I found and created products for:

Problem 1: There is no good clothing for dancing.

The first problem I tried to solve was the lack of decent clothing for dancing. Especially for men. I am a heavy sweater, when I dance I perspirate a lot and the experience of dancing in cotton is utterly dreadful. Functional materials found in gym clothing is great for workouts, but the sporty designs and big fitness brand logos are not really what I would like to go dancing in.

After years of research into materials textile production and intense product testing I we can now offer the Movem Dance wear. A straight forward and minimalistic collection of base items perfect as the base of every dancers wardrobe.

These items are virtually indestructible street wear in one of the worlds most exclusive polyamide jersy fabric on the planet. Sustainably produced in Italy. The shirt is produced in Ukraine by the same factory that makes T-shirt for the Ukrainian army. A true success any dance floor!

Here, go check them shirts out!

Problem 2: There is no good dancing shoes!

Dancing shoes, especially for leaders, is a mess. Looking for sweet shoes wonderful for dancing, no problem. The main problem is that the shoes needs to be comfortable for hours of dancing, look cool and have a sole that is gliding and not sticking on the floor. Very few dedicated dancing shoes are available for street dancing and even if it was something cool, all dancers has their own idea about what style to wear, color and model. , Making a social dancing shoe for everyone is simply not possible.

Most people dance in sneakers, Street shoes are almost perfect for dancing, but there is one big problem. Sneakers are made to stick to the floor and we dancers need a perfect glide. We are forced to emarras ourselves with puting duck tape on our shoes or poor enormous ammounts of pouder on the floor to be able to dance properly.

Our solution, after years of research and testing is the Movem Soles. A 3 mm thin sole that is mounted on virtually any regular sneaker to tranform them to the most amazing dancing shoes on the planet. The glide is just perfect on any surface inside or out. Buy them from us and take your shoes to your local cobbler to put them on. Not harder than that. Or, as a new addition, we now offer you to send your shoes to us, and we put them on for you!

Here, please check the soles and out mail in service out!

Problem 3: Dance teachers spend to much time in the class to fiddle with their phones.

Have you ever gone to a dance class just to watch the teacher run like a maniac to their phones to control the music? Yes, it is enjoying. Maybe the tech savvy teacher bring their smart watch, not much better. We want the teachers to look us in the eyes when they teach, not study the screen of their devices! Thank you very much.

Introducing the Movem Music Controller Jewlery. We have developed a smart Bluetooth enabled music controller necklace that not only look good but also keep you as a teacher right on top of the music at any time without leaving your students.

We have a clean version and a version with some bling for you divas out there. Here check them out!

Future problems, the belt without a buckle

Imagine you dance some close intence tarraxa and your belt buckle hook on to something. As it turns out, belt buckles are right there, exactly where they should not be as we dance.

The solution, a dance belt without a buckle. Yes it is possible, and it is under testing as we speak. Please stay posted for news about this must have dancing product.

Saving the world one product at a time

We are just a little bit of newbees in the field of selling proucts online. But, as with most things we will figure it out with time. What is your biggest problem in your dance. Is there maybe a product that would love your problems. Please let us know in the comments below. And, concider becoming the owner of your unique and exclusive Movem item. They make the perfect presents for your loved ones and buying our proucts really helps us bring even more cool products to the market! ‘

I would love to see you enjoying our proucts just as much as us!

Truly yours / Mårten

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What does it take to play the game of Urban Kizomba

What does it mean to have proper basics in Urban Kizomba. We discussed this the other day and the best way we could come up with to explain it is to compare it with a strategic board game like chess. Having proper basics in a couples dance is to know how to play the game and user proper strategies and play to win! Let us explain!

The game is played by the leader assuming control and in harmony to the music tell a story with the each technique. At the same time, the follower is attentively listening and without hesitation instinctively surrender and let the leading come to life through the expression of their following!

Like in chess, every move is governed by the a very precise set of rules, a pattern that make up the game. Every movement of the leader represent a signal that is being matched by a response by the follower. Every signal and response become a new signal and the couple manages to engage in a wordless dialog that embody the emotions and beat of the music. The dialog is then also shared and mirrored by the other dancers and atmosphere in the venue making it into the magic connection we social dancers love so much!

But, unlike chess, the game or Urban Kizomba, or any couples dance for that matter, can only be won together. When both dancers separate after one or more songs of intense pleasure and connection may end the dance more happy and inspired than when it started. The game is lost when the dance is over and neither or only one of the parties feel happy and content.

To have proper basics is to know how to move each piece of the game, when to move and when to stop. Having balance to support yourself and the partner and making sure that each step is made in a continuous flow. With the basics in place, hundreds of moves can be learned and make them safely performed with any partner of sufficient level! This is something that we think most dancers will instinctively agree on.

So, if playing the game well is so important, why is not everyone perusing perfection in their basics?

Sadly enough, many dancers learn the dance without mastering the foundation from attending classes and workshops. Picking it up a little here and there on the dance floor or just winging it just a little bit will be suficient for a while. But, as you become better there comes a time when your technique seems to stagnate.

The lack of foundation manifests itself most often than not in frustration with the partners. A leader without a solid base will find that their moves does not work on some followers. loosing balance and having difficulties to learn and perform some more demanding techniques or tricks. For followers, confusion and the feeling of not knowing what to do becomes apparent with some partners. As they gain experience the shaky ground and bad habits prevents the dancer from developing. Blaming the partners however will not lead anyone anywhere and the dancer is running the risk of loosing the joy in the dance all together making people around them miserable in the process.

To be fair though, it is often not even the dancers fault. Most of the time a responsible teachers might be very hard to find! The reason is simple. Teaching basics is hard.

Teaching basics is explaining and repeating those perfect signals and responses enough so they become second nature. To do this without boring the students to death is and absolute art form. As someone having workshops it is far more rewarding to just focus on fun techniques to make everyone happy in the moment.

We in Movem have committed to be different.

Our goal is not just standing in the middle of a dance studio. As we see it, tossing step combinations on your students by the eighths will at best make us an instructor. If we wish to call ourselves dance teachers, we have to give so much more than this!

A dance teacher in our definition is someone who takes responsibility for their students potential and future inner dancer, maybe even long before the student themselves realizes their own potential. A true teacher, manages to keep their classes interesting and useful in the now while, at the same time, conveying a deep understanding of the essence of the dance and manages to keep the interest up while one technique at a time is put in place to make up a decent basics. A teacher should also introduces sound values and proper manors to their students, both on the and outside the dance floor, to prevent the dancer from taking advantage of others or spreading bad energy around them.

We are always surprised to se how other instructors avoid beginners. For us, each person in front of us has their level and we as teachers seeing progress and how a person grows in skills and confidence is what gives us goose bumps, not the level of techniques we teach in our classes. We love beginners but we love to share our skills and passion to students of all levels also off course!

For us, the highest honor we can think of, is if someone would answer the question, “Who is your teacher?” With proudly stating that “Marten & Yana is my teachers!”

Wellcome to learn from us, develop with us and some day possibly also out grow us. Maybe some day in the future, one of our students might take on the same passion and deep responsibility that we have taken on by starting to teaching themselves. That would be so cool!

Lets figure out how the game is played! Together!

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skills & styles for the words most passionate dancers!

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Skills & styles

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  • Lorem ipsum dolor sit amet consectetur, adipisicing
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    elit. Quasi vitae earum recusandae aspernatur molestiae distinctio minus nam vero impedit
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words passionate dancers

 

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metus,
suspendisse
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nisi facilisis enim eget amet. Tortor tempor purus dolor ornare suspendisse orci taciti tincidunt
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volutpat. Lorem hymenaeos habitant. Primis.

 

 

Vulputate enim. Hac iaculis Imperdiet cras cum
metus,
suspendisse
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nisi facilisis enim eget amet. Tortor tempor purus dolor ornare suspendisse orci taciti tincidunt
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volutpat. Lorem hymenaeos habitant. Primis.

 

Vulputate enim. Hac iaculis Imperdiet cras cum
metus,
suspendisse
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nisi facilisis enim eget amet. Tortor tempor purus dolor ornare suspendisse orci taciti tincidunt
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volutpat. Lorem hymenaeos habitant. Primis.